Why Jingles?
Because They SELL ! !

1. Name Recognition ! With the right jingle, you will build name recognition, store
traffic and customer loyalty, faster using any promotion you create.
The jingle gives you a consistent vehicle with which to build your campaign and keep
it going.

2. Your Musical Logo ! Next to your print logo it is the most important part of any
advertising campaign.

3. The Power of Music. Everyone hums a tune now and then; and everyone will be
humming your new melody, thinking about your store, products, and services.
Jingles can be the most memorable part of any broadcast advertising campaign.

4. Attention Getting ! With thousands of commercials airing daily, a dynamic new jingle
will get the listener’s attention quicker than any other element in the campaign.

5. Image Builders. Throughout the entire commercial, the music is playing, hammering
home the image you are spending so much money to achieve.
As the listener becomes more and more familiar with the music, hearing the jingle
is enough to cause your name to jump into the listener’s mind.

6. A Long Shelf-life. You will get more mileage out of your new music
package than any other advertising tool, except your logo. Jingles live on and on
even when other advertising materials get stale. If the musical style changes, up-
dating the track is easy and relatively inexpensive.

7. Jingles are Creative. You can really get your creative juices going when you work
with us on developing a new musical identification for your company. You can write
the lyrics yourself or have us do it; if you’re able, you can even write the song !

8. Affordable. With modern recording technology, having a fresh new jingle
is no longer out of reach of even the smallest advertiser.